What if we told you that you could reach many people with a product that costs a fraction of what traditional outdoor marketing does, delivers visibility to your brand in high-traffic places, lasts for years, and can serve several purposes? Would you be interested? You read it correctly: a product that offers every one of those advantages. Permit us to elaborate on the various advantages that come with purchasing custom logo mats.
First Impressions
The entrance mat is the very first thing that customers and guests of your company will see when they enter your establishment. When customers see that your company is just as contemporary, clean, and professional as the mat, it helps to put them at rest and gives them the impression that they are in good hands with your company.
A custom-made logo mat will be more eye-catching and welcoming than a normal plain mat, which will assist to boost the initial impression that the customer has of the business.
Brand Strengthening
A branded floor mat might help unite your company’s identity while also generating awareness among customers and visitors. Your firm’s brand is its non-human face, and if it is effectively reinforced, it has the potential to be an important component of the marketing strategy your company employs.
In addition to your banners, using an outdoor mat emblazoned with your company’s emblem is another strategy that might help you stand out from the throng. Keep in mind that people’s eyes naturally move downward as they walk, so the chances are good that they will see your brand if it is on the ground.
Clean And Dry Floors
A high-quality logo-branded mat should still be able to function as an entry mat; that is, it should be able to absorb moisture from visitors’ shoes and clean them as they walk over it. This keeps your floors cleaner and drier, which improves the environment and first impressions while also reducing the risk of slips and falls, which may be potentially devastating and costly.
A good rule of thumb to follow in this situation is to invest in a mat that is at least 80 centimeters deep and has the same width as your front door. The vast majority of individuals will have the capability to take a natural step with both feet simultaneously on the mat without stopping their stride.
Money Well Spent
Even in the most demanding and high-traffic business settings, a professional-grade logo-branded mat will last for many years (typically five or more). This is because of the mat’s high quality. If you want a mat that will last a long time and is of great quality, look for one that has a nitrile rubber backing, a guarantee that covers many years, and straightforward instructions for cleaning.
Investing in branded entrance mats is worthwhile if you install an entrance mat anyway (which you should do). This will allow you to extend your company’s branding to the entranceway.
Off-Site Use
Bring your branded mat with you when you are on the road to participate in events like trade fairs, demos, or even in-store promotions to give off an image of professionalism. The majority of mat suppliers also have thinner and more reasonably priced logo mats that are well-suited for this use. These mats may help your booth or presentation stand out from the rest of the crowd.
You do not need to restrict yourself to only using your company logo. If you are launching a new product, honoring an important milestone, conducting a special promotion, or just want to highlight a particular aspect of the service or product that you offer, you may modify your mat so that it corresponds with the activity.
